ROZLYTREK HCP CAMPAIGN
The Wolf Campaign
Rozlytrek is a cancer drug that targets 2 specific mutations common across several types of cancer. This campaign was inspired by the unique chance a patient may be carrying a qualifying mutation and the transformative opportunity it could represent.
The Creative Process
This beautiful mosaic wall displays wolves locked in time, who are seemingly identical. One is able to break away from the group and trail a different path. This visual analogy aims to compare the lone wolf to a patient who carries a unique mutation.
It’s not everyday one gets a chance to spend a day with wolves. This photoshoot comprised of several different wolves, an coach and skilled animal photographer and a highly secured client green room.
