Beyond the Binary

Binary choices are used as a shortcut, to make decisions easier. It is time to open oncologists’ eyes to the vast spectrum that exists between HER2-negative and HER2-positive mBC and entice them to look beyond the binary construct of HER2 testing.

The campaign was designed to show not only the diversity of HER2 expression, but also the diverse range of people whose lives will be transformed by a deeper understanding of the HER2 spectrum.